Since 2025
Diverse thinking that delivers sustainable results.
At Aether we have decades of experience in combining unconventional thinking with robust business design to drive sustainable outcomes for small to medium size businesses.
Unconventional Thinking
Institutionalisation is the anthesis of true progress. Our advisors are among the top 10% of abstract thinkers globally.
Empowering Engagements
We work with a limited number of clients at a time and encourage challenging conversations. During our collaboration, both your company and you will experience transformation.
Years Of Practical Experience
Superior Outcomes
Our proprietary systems have been sharpened in the trenches over decades of working with some of worlds most innovative organisations.
generated revenue
About Us
We empower you with quality solutions that drive your business forward.
For sustainable business growth, incumbent leaders must be at the center of change. Our job is to support you identify what that might be, empower you to execute it and to do so cost-effectively.
The heart of our partnerships are defined around four simple service design principles which we have defined as MESA.
- Measurable
- Executable
- Sustainable
- Affordable
Because we believe in better business.
Paul Prior
Chief Designer and Co-Founder

Our Vision & Mission
We believe that quality advisory should be accessible to any business owner. Traditional approaches often lead to at best inertia and at worst the dreaded "shelving" of expensive initiatives. Our mission is to empower you with diverse thinkers, that use proven systems to produce sustainable outcomes for your business, that you can carry forward.
Our Advisors
Our designers have been recognised by CEO Today, Forbes, The Irish Times, The Guardian and WSL. Our team have worked in a broad range of organisatons and all score in the top percentile for Abstract Thinking. This is a metric shown to be the key in strategic thinking.
Our Services
We Offer
Our services are designed for high impact and low time consumption.
Neurodivergent Coaching
We have a limited number of coaching spots available specifically for neurodivergent individuals who wish to increase impact, better navigate their organisations or lead effectively..
Digital Strategy
Evaluating AI, eCommerce, Architecture, Marketplace, and APIs in isolation is not enough. Our approach integrates the entire ecosystem to create cohesive strategies.
Scaling Strategy
Operations to acquire success are often counter-intuitive to those to expand it. Our Scaling framework will empower you to meet investor goals and scale operations.
Customer Experience
Companies in the top NPS quartile achieve on average 25 % higher revenue. Our evaluation system offers insights proven to boost NPS, conversion rates, loyalty, satisfaction, and profitability.
Innovation As a Service
Innovating products, propositions, and markets can be demanding and specialized. We help identify key innovation areas, evaluate your capabilities, and create a customized roadmap to meet your goals.
Agile Design
We specialize in designing for adaptability, flexibility, and quick time-to-market. We work with you to reduce uncertainty by developing operating models that can withstand changing market conditions.
Don't just take it from us.
The following are real case studies for real companies that have achieve real outcomes.
Never do tomorrow what you can do today!
We are selective in who we can commit with. Over the course of a brief virtual consultation we can help evaluate the root cause of the challenge you’re currently facing, and evaluate fit to our culture and services.

Business Owner
What sets this team apart is their ability to blend creativity with business acumen. They didn’t just give us a roadmap—they co-created it with us. Their workshops were energizing, their insights were razor-sharp, and their impact was immediate. We walked away not just with a strategy, but with a renewed sense of purpose and direction. Truly transformative.

Chief Innovation Officer
We brought them in for a digital transformation project, and they completely redefined what that meant for us. Their vision was futuristic yet grounded, and their execution was flawless. They helped us reimagine our customer journey, streamline our tech stack, and foster a culture of innovation. The results? Increased engagement, happier teams, and a stronger bottom line.

Chief Executive Officer
We’ve worked with several consulting firms over the years, but none have brought the level of originality and strategic clarity that this team did. They didn’t just recycle frameworks—they invented new ways to look at our challenges. Their approach was refreshingly human, deeply insightful, and most importantly, it worked. We saw measurable impact within weeks. Highly recommend if you're tired of cookie-cutter advice.